Fundamentals

- Know what you are making

- Know who you are making it for

- Make it marketable (look good)

 

 

X-Statements

- The one line that simply describes your game

- Relates to the pillars (key elements) of your game

- Familiar + Different; e.g. The Sims meets Journey

- Describe a moment in another game e.g. taking a corner in Ridge Racer

- Use a positioning chart 

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Motivations, why people play games

- Personal Achievement

- In-game achievement

- Emotional Immersion

- Creation/Exploration

- Independence

- Affiliation, being part of something

- Rewards

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Player Types

- 7% Category Enthusiasts who enjoy one genre and are very invested and knowledgeable about it. They are not often marketed to as they will most likely already buy the game or are too hard to please. Like game series that 

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- 17% 'Not a Gamer' people who do not play often but enjoy short accomplishments in mobile games

• Candy Crush

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- 14% Improvers who want a sense of improvement. Like learning new things and feeling clever, but does not like creativity (brain training, word games, trivia) competitive, playing against others

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- 9% Prize Finders, plays games for artificial rewards with little challenge. They 45% male, 22-44 age

• Daily rewards

• Play alone

• Random Chance

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- Imaginatiors, want to create and express their personality and style. 

• Freedom of choice

• Creation and Exploration

• Minecraft 

• Simulation

• City builder

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- Storytellers, like to immersive themselves in a different world. They like deep narrative, adventure games 

• Interacting with characters

• Open world, quests

• Choices with consequences

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- 7% Party People, play games for social reasons. They use games to interact with friends and family. They are less interested in the game and more interested in the social aspect. 

• Making friends, peer approval

• In-game chat

• Team play, multiplayer

• Split screen

61% male, 23-45, mixed married/single

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- 13% Score Chasers, competitive gamers who want to dominate the competition and win. Like to play with friends and want recognition and bragging rights.

• Team play

• Customization

• Online multiplayer

• FPS, CS:GO, Call of Duty

65% male, 22, single

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- Strategy Kings, Take pride in being smart and leading others to victory. They want to be the best and the smartest, constantly learning new strategies. Often very obsessed with gaming and use it as their main leisure activity

• MOBAS

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Summary

​- Assets used to sell the game

- Trailers and gifs that sell the game

- Key art that will be seen more than anything else

- Write a good description that makes the game sound interesting, no irrelevant details

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Key Art

- Make sure it is flexible enough to work in different shapes, square and rectang

- Tells you something about the game

- Mood board to get idea of style/compisition

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What is your favorite game? Describe a moment that makes you feel like nothing else

Rimworld, when you are fighting a raid you know you can't win and you have to decide what you will sacrifice
 

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Can you think of how a player might describe a moment in your game?

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What makes every moment compelling

Every moment is unique to each player and stories are created organically through the game mechanics

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Write an X statement and 3 pillars

Help colonists survive an alien planet where both environment and the colonists themselves are against you

- Organic storytelling through game mechanics

- Survival challenges

- Colony management and building

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